Understanding and Measuring Tourist Destination Images
نویسنده
چکیده
A destination image is `the expression of all objective knowledge, impressions, prejudice, imaginations, and emotional thoughts an individual or group might have of a particular place' (Lawson and Baud Bovy, 1977). Destination images in ̄uence a tourist's travel decision-making, cognition and behaviour at a destination as well as satisfaction levels and recollection of the experience. This paper looks at the concept of tourist destination images and how destination image research has been approached from different academic disciplines and by practitioners such as
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